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The Istrian Development Agency – IDA, organized a „Branding and brand strategies“ webinar as the part of their project „Services for Encouraging the Competitiveness of Small and Medium Enterprises - UP SMART“. The workshop was streamed live on Facebook, Friday June 26th, and was led by our Creative Director Muamer Mujević.

The main goal of this webinar was to instruct the participants on how to stand out from the competition and position their brand in a dynamic market, and it was available to anyone whose interests reach into the field of marketing and branding. 


This workshop is especially useful for small and medium-sized enterprises, who will benefit from advices and tips on developing their new or existing marketing strategies. Among other topics participants learned how to become a brand strategist, in which ways they can develop a personal or company brand, and how to properly set their goals in the process of brand development. 

The branding topic was covered in its entirety trough this webinar course and it will be meaningful to those who are just starting out with a company or a person branding project. 


The Iconis team is preparing many more trainings and webinars, so stay tuned and don’t miss out on our future projects.


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