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Community management on social media doesn't work. Unless you create a strong community or culture around your brand. Everything else is just you spamming people on social media with your day to day company activities, news or "special offers" that nobody cares about. And your only payoff is likes and shares. At Iconis Agency we base this on real data collected from various digital marketing campaigns for the last 7 years.
To create a culture you first need a really good product or service, naturally. Then you need a deep understanding of your buyer's personas, the latest trends, but most of all you need time + consistency to build a community.
Building a community is not advertising, it's building a network of people that really care about your brand and will always promote you and buy your products and services. These buyers are loyal and are really hard to lose.
If you have any questions or you need advice on building a brand culture, contact us here
Iconis joins HURA
Iconis agency joins HURA - The Croatian Association of Communications Agencies
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