Iconis agency was hired by PIK d.d., Croatia to assist them with the launch of new range of pasta products by making a unique, colourful and attractive website.
We started the process by analysing the new branding they created and the target audience the company selected for these products. It was clear to us that this product needed to communicate comfort, home made, natural and great taste.
Our creative team was focused on making the old hand drawn illustrations on the packaging carry the visual communication of the website. For the illustrations and product to stand out, we decided to go with a clean and elegant look that makes the user pay attention to the content. In the end, we managed to create a visually stunning website that demands attention with color and character. Check out the final result in this video.